Personalizing E-mail Contacts: Its Influence on Web Survey Response Rate and Social Desirability Response Bias |
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Authors: | Heerwegh Dirk; Loosveldt Geert |
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Institution: | Address correspondence to Dirk Heerwegh, Katholieke Universiteit Leuven, Center for Sociological Research (CESO), E. Van Evenstraat 2B, 3000 Leuven, Belgium, dirk.heerwegh@soc.kuleuven.be |
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