| （已撤销）不确定性、搜寻模式和网上交易效率关系的实验研究 |
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| 引用本文： | 游春. （已撤销）不确定性、搜寻模式和网上交易效率关系的实验研究[J]. 图书情报工作, 2009, 53(22): 138-142 |
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| 作者姓名： | 游春 |
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| 作者单位： | 上海财经大学应用经济学博士后流动站 |
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| 基金项目： | 教育部人文社会科学规划项目 |
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| 摘 要： | 区分网络市场中消费者的三种搜寻模式：序贯搜寻、同时搜寻和重复搜寻，并通过一个控制实验考察不确定性、搜寻模式和搜寻效率之间的关系。实验发现，不确定性的不同维度对消费者选择何种搜寻模式有较大的影响，并间接影响着网上消费的效率。
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| 关 键 词： | 消费者搜寻 不确定性 网络市场 |
| 收稿时间： | 2009-07-09 |
| 修稿时间： | 2009-10-19 |
An Experiment Study on the Relationships Between Uncertainty, Search Pattern and Online Business Effi-ciency |
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| You Chun. An Experiment Study on the Relationships Between Uncertainty, Search Pattern and Online Business Effi-ciency[J]. Library and Information Service, 2009, 53(22): 138-142 |
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| Authors: | You Chun |
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| Affiliation: | Shanghai University of Finance&Economics，Shanghai 200433Ping’an Insurance(Group)Co,Ltd of China |
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| Abstract: | This paper identifies the three types of search patterns of network consumers, i.e. sequential, simultaneous, and iterative. Through the controlled experiment, it studies the relationships between uncertainty search pattern and search efficiency. It is found that the different measures of uncertainty have an effect on search pattern employed, and effect electronic commerce performance indirectly. |
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| Keywords: | consumer searching uncertainty online commerce |
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