基于社会网络分析的网络舆情实证研究

网络舆情作为一种重要的舆情形式,以网络为平台反应了民众对社会形势和社会事件的态度和意见。随着互联网的高度发展,网络舆情对国家和社会的影响日益明显,因此对网络舆情的研究具有十分重大的意义。本文分析了社会网络分析法在网络舆情方面的应用,以某一社会热点事件为例,进行了基于社会网络分析的网络舆情实证研究,通过研究发现了舆情信息并提出了舆情管理建议。

Empirical Studies of Network Public Opinion Based on Social Network Analysis

As an important expression of public opinion,network public opinion shows the reaction and attitude of social members on social situations and events through the Internet.With the high-speed development of the Internet,network public opinion plays an increasingly key role in the country,which makes it necessary to have an in-depth study on it.This paper analyzed the application of Social Network Analysis in the research of network public opinion,conducting an empirical research based on the theory,accordingly found public focus and presented some suggestions.