从体验营销视角探索旅游体验设计与开发

旅游突出的体验性,使旅游体验营销成为研究热点之一。在旅游体验营销的众多环节中,旅游体验设计的成败又直接影响着旅游体验的效果。从分析旅游体验和旅游体验营销的内涵和相互关系入手,以整个营销过程为视角,纵向分析了旅游体验设计的过程和步骤并从旅游产品构成角度横向分析了旅游体验设计应注意的要点。最后,在此基础上尝试构建了顾客化旅游体验设计模型。

Experience Design from an Angle of Tourist Experience Marketing Point of View

With a prominent feature of experience,tourist experience marketing has been given special attention in research.On the basis of constructed models,the paper analyzes the design procedures and some important problems from the construction tourist product.Finally,it tries to build up a customer-based tourists experience design model.