| 南非世界杯手机电视的传播实践及其对我国体育传播的影响 |
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| 引用本文： | 朱勇.南非世界杯手机电视的传播实践及其对我国体育传播的影响[J].武汉体育学院学报,2010,44(12). |
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| 作者姓名： | 朱勇 |
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| 作者单位： | 南京航空航天大学体育部; |
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| 摘 要： | 手机电视集电视的形象生动,网络的互动、多元,手机的移动、便携于一身,在世界杯这个舞台上首度登场,带来了世界杯传播的新形态,为受众带来了更便捷、更贴近的收看渠道,满足了广大体育爱好者的多样化需求,收到了良好的传播效果.手机电视以其在世界杯中表现出的"多渠道入口加快捷的速度"、"互动+娱乐"的传播特性彰显出了作为一种新型传播形态的传播力,其必将对我国体育传播产生深刻而又深远的影响.
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| 关 键 词： | 手机电视 世界杯 体育传播 |
Mobile TV communication of South African World Cup and its influences on Chinese sports communication |
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| ZHU Yong.Mobile TV communication of South African World Cup and its influences on Chinese sports communication[J].Journal of Wuhan Institute of Physical Education,2010,44(12). |
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| Authors: | ZHU Yong |
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| Institution: | ZHU Yong(Nanjing Univ.of Aeronautics and Astronautics,Nangjing 210016,China) |
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| Abstract: | Mobile TV has all the advantages of television while at the same time is convenient and interactive with the network use.It was first used to relay the African World Cup in China,bringing a new way of communication to China with deep influences through multi channels,fast speed,interaction and entertainment. |
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| Keywords: | mobile TV World Cup sports communication |
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