| 试论CRM的实施与评价 |
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| 引用本文： | 刘承水.试论CRM的实施与评价[J].北京城市学院学报,2006(4):57-60. |
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| 作者姓名： | 刘承水 |
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| 作者单位： | 北京城市学院,城市信息应用研究所,北京,100083 |
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| 摘 要： | 面对CRM的巨大产业,企业决策者们心之向往。针对实施CRM的风险及失误,本文提出了实施CRM的原则、策略、步骤及评价,以辅助企业顺利实施CRM,以达到成功实施CRM的目标。
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| 关 键 词： | 客户关系管理 实施 评价 |
| 文章编号： | 1673-4513(2006)-04-057-04 |
| 修稿时间： | 2006年10月20 |
Discussion on Actualizing and Evaluating of CRM |
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| Liu Chengshui.Discussion on Actualizing and Evaluating of CRM[J].Haidian University Journal,2006(4):57-60. |
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| Authors: | Liu Chengshui |
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| Institution: | Liu Chengshui |
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| Abstract: | For most company policy-makers,CRM is a concept for facilitated process and increased efficiency of customer service. Despite several years of technology evolution, introduction of Customer Relationship Management(CRM) still inspire caution of enterprisers to proceed. In view of this, We present in this article the principle, strategies ,steps and comments on the implementation of CRM to help enterprise perform effectively and efficiently in their Customer Relationship Management. |
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| Keywords: | Customer Relationship Management actualizing evaluating |
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