Trump TV: The Trump Campaign's Real News Update as Competitor to Cable News

With social media, presidential figures can communicate directly with citizens without filter, and the self-selecting nature of social media ensures that supporters will comprise the majority of that figure's social media following. This project examines an example of visual content aimed at a president's supporters: the Real News Update. Produced by the Trump reelection campaign, the Real News Update mimics the color designs and structures of cable news and uses female anchors to soften messages while emphasizing conflict with the press. In a polarized climate aided by the popularization of outlets like Fox News, the Real News Update apes the style of the press to offer an in-house digitally distributed alternative.