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冯小刚贺岁电影的娱乐化叙事策略
引用本文:冯果.冯小刚贺岁电影的娱乐化叙事策略[J].湖南师范大学社会科学学报,2011,40(5):134-137.
作者姓名:冯果
作者单位:华东师范大学传播学院,上海,200061
基金项目:教育部社科基金“中国电影院研究”(08JC760007)
摘    要:在今天的中国电影市场中,冯小刚的电影以其独特的诙谐调侃的方式,渐趋清晰地构建了其独一无二的消费品牌。冯小刚的"贺岁片"相当程度地挽留了人们对于国产电影的信心,同时也为其他电影人提供了一个商业娱乐电影的操作理念。根据冯小刚贺岁电影的创作特征,分别从虚实相生的游戏化情节,葛优式的小人物,大演员的小角色三个角度出发分析冯氏贺岁电影的表演特色。

关 键 词:游戏化情节  小人物  贺岁电影

The Entertainment Narrative Strategies of Feng Xiaogang's Movies for Greeting the New Year
FENG Guo.The Entertainment Narrative Strategies of Feng Xiaogang's Movies for Greeting the New Year[J].Journal of Social Science of Hunan Normal University,2011,40(5):134-137.
Authors:FENG Guo
Institution:FENG Guo(School of Communication East Chinese Normal University,Shanghai,200061,China)
Abstract:In contemporary Chinese film market,Feng Xiaogang's movies for greeting the New Year have developed as a unique brand due to Feng's distinctively satirical style.To a large extent,Feng's films make contributions to sustain spectators' confidence in Chinese cinema and also provide a paradigm for commercial entertainment filmmaking to other Chinese filmmakers.This paper focuses on discussing the making of Feng's movies for greeting the New Year.It analyses the patterns of performance from three aspects,includ...
Keywords:game-style plot  small figure  movies for greeting the New Year  
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