企业管理的新实践——游戏化管理

从游戏化的定义出发,阐述游戏化管理的方式,即以激励为根本,唤起成就动机;以互动为核心,提高参与度和能动性;以公平作依托,营造企业与员工的双赢。从这3个方面分析了游戏化在人力资源管理中存在的价值,通过分析盛大公司、万豪国际酒店、德勤领导力学院和微软公司游戏化管理的成功实践,揭示了游戏化管理在体验经济时代的最佳实践,同时也给现代企业管理提供参考和借鉴。

The Practice of Corporation Management: Gamification

This article starts from the definition of gamification to analyze the value of gamification when applied to human resource management, by stating the modes of gamification management. The modes we mentioned above includes three aspects, those are arousing success motivation after based on inspiration, improving participation and initiative after centered on interaction, and building win-win between company and employees after backed by fairness. This article uncovers that gamification management is the best practice in the age of experience economy ,and it gives references and examples to modern corporation management by using the successful practices of gamification management in Shanda, Marriott, Deloitte Leadership Academy and Microsoft.