新媒体视域下台州非物质文化遗产传承与创新应用模式浅探

台州地处浙东南沿海,历史积淀深厚,非物质文化遗产众多且特色鲜明.但是大部分非遗项目面临传承困难,创新应用转化率极低的困境.在新媒体浪潮之下,充分发挥新媒体沉浸性、交互性和即时性特征的优势,以“数字产品”和“文化产品”的方式重新演绎传统民间艺术,建立符合台州地域特色的非物质文化遗产数字化展示平台、传播平台、商业开发与营销平台相结合的网络化体系.将是当下地方非遗保护、传承与创新应用的最佳模式.

Research on the Protection and Innovation of the Intangible Cultural Heritage in Taizhou from the Perspective of New Media

Numerous intangible cullural heritages with distinctive features are originated in Taizhou where loeates in the southeast coastal Zhejiang province and bas long historical accumulation However, most ot the, t, Under the wave of new media, the best mode of inheritance and innovation application for local intangible cultural heritage is made as taking the advantages of new media as immersion, interactivity and immediacy, displaying traditional arts in the forms of digital products and cultural products, and setting a networking system with digital display platform, communication platform, business development and marketing platform.