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教辅期刊社的困境与出路探究
引用本文:黎海英.教辅期刊社的困境与出路探究[J].广西师范大学学报(哲学社会科学版),2007,43(3):124-126.
作者姓名:黎海英
作者单位:广西教育学院,文化传播学系,广西,南宁,530023
摘    要:当前,我国许多期刊社在急剧的市场转型中面临着巨大的生存压力和危机,期刊社要走出困境,必须转变观念,培养人才,找准方向,细分市场,加快经营管理模式的转变,充分发挥自身的优势和研究自身资源,依靠自己特色和优势,营造品牌。

关 键 词:期刊  现状  出版发行  期刊发展
文章编号:1001-6597(2007)03-0124-03
修稿时间:2007-03-18

An Investigation of the Predicament of Supplementary Periodicals for Teaching and its Way out
LI Hai-ying.An Investigation of the Predicament of Supplementary Periodicals for Teaching and its Way out[J].Journal of Guangxi Normal University(Philosphy and Social Science Edition),2007,43(3):124-126.
Authors:LI Hai-ying
Institution:Department of Culture and Transmission, Guangxi Institute of Education, Nanning 530023, China
Abstract:Many periodicals in China are now faced with great survival pressure and crisis in the fierce market competition.To get out of the predicament,periodicals should change concept,train talents,and adjust to the changes of the market.They should speed up the transformation of the mode of operation and management,take advantage of their own favorable conditions,and make good use of their own resources.
Keywords:periodicals  present situation  publication  development of periodicals
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