教学视频吸引力影响因素与提升策略研究

为研究教学视频吸引力的影响因素和提升策略,通过对中国开放大学系统内751位教师和2419名学生的问卷调查,并对获得的数据进行统计分析和归纳,发现了师生对于教学视频认识上的差别,厘清了影响教学视频吸引力的主要因素,包括内容、形式、技术质量、讲授人等,提出了在设计、制作和应用等各个阶段增强教学视频吸引力的具体策略措施,如根据多媒体综合应用设计教学视频,从教学内容出发选择讲授人和确定形式,按照教学视频应用终端确定长度等。

A Research on the Factors Affecting the Appeal of Teaching Videos and Strategies to Enhance Their Attractiveness

In order to study the factors that affect the attractiveness of educational videos and to come up with strategies to enhance their attractiveness, a survey was conducted based on 751 teachers and 2,419 students within the Chinese open university system, through which the author was able to identify the differences in the level of recognition of teaching videos between teachers and students, and clarify the main factors affecting the attractiveness of teaching videos, including content, form, quality, and teaching staff. He was also able to put forward specific tactics and measures for enhancing the attractiveness of teaching videos at each stage, including design, production and application. The suggestions include designing teaching videos according to the application of multimedia, choosing teaching staff and determining form according to teaching content and deciding length based on the application terminals of the teaching videos.