A structural analysis of market competition in the U.S. TV syndication industry, 1981–1990 |
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Authors: | Sylvia M Chan‐Olmsted |
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Institution: | Assistant professor in the Department of Communication Studies , Northern Illinois University , DeKalb, IL, 60115 |
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Abstract: | The author explores how the structure of the national television programming market has changed during the past decade and finds that the market has become highly concentrated and is increasingly being dominated by foreign owners. The author argues that the trends provide support for relaxation of prohibitions on television networks’ participation in syndication |
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