Reviews |
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| Authors: | Alan B Albarran Richard B Kielbowicz G Gary Manross |
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| Institution: | 1. Southern Methodist University ,;2. University of Washington ,;3. California State University , Fullerton |
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| Abstract: | Bruce M. Owen and Steven S. Wildman. Video Economics. Cambridge, Mass.: Harvard University Press, 1992. 364 pages. Carol Smith and Carolyn Stewart Dyer. “Taking Stock, Placing Orders: A Historiographic Essay on the Business History of the Newspaper.” Journalism Monographs No. 132 (April 1992). 56 pages. Albert N. Greco. Advertising Management and the Business Publishing Industry: Marketing Notes and Cases. New York: New York University Press, 1991. 301 pages. |
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