多样化：体育产业的发展前景

体育产业，我国起步较晚，发展步子也不够大，要蓬勃发展，应充分利用体育 本身的财富，开拓多样化的要素市场，体育广告、体育信息、体育经营等市场有待挖 掘和培养，体育竞赛，体育培训、健身娱乐、体育用品等市场有待深入和拓展。体育 走市场化道路，要鼓励各种经济成分参与，让体育产业到社会上去融资，等集社会资 金，可使体育市场良性循环。完善制度，加强管理，确得体育产业的规范发展。

Diversification:the Prospect for the Development of Sports Industrialization

Starting late and progressing slowly in our country, the expected rapid growth of sports industrialization will depend on the following conditions: a full use Of the resources of sports itself; the diversification of sports market, including the creation and cultivation of the markets of sports advertisements, sports information and sports management, the deep- ening and broadening of the markets of sports competitions, sports training, health enter- tainments and sports goods. To assure the healthy circulation and orderly development of sports industrialization, our sports should follow the marketing principles, unite with all e- conomic forces under various ownerships and enter the market to raise the funds from all so- cial fields.