校园电子商务的SWOT分析

为了探究国内校园电子商务的发展现状,文章应用SWOT分析法,系统地分析了高校校园发展电子商务的网络和客户群等优势,规模优势缺失、盈利空间狭小、理论体系不完备以及缺乏专业人才等劣势,国家大力提倡应用型本科建设、数字校园建设以及中国电子商务发展所带来的机会,知名商务网站、校园实体店、法律体系不完善以及资金链短缺等风险,试图揭示校园电子商务发展的未来趋势,为校园电子商务的发展提供参考意见.

SWOT Analysis on Campus Electronic Business

SWOT approach is used to analyze the current state of the campus electronic business including the advantages such as the network and clients,and the disadvantages such as scope limitation,small interest,inadequate theoretical system,and inadequate specialists.The good aspects for the development of campus electronic business include the state policy of developing application-oriented colleges,digital campus,and the advancement of electronic business in China though there are also risks such as the competition from famous electronic business websites,stores on campus,imperfect law system,and fund shortage.It aims to give a picture of the future development of the electronic business on campus and offer corresponding reference.