| 基于Web数据挖掘技术的企业网站客户忠诚度提升模型研究 |
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| 引用本文： | 谭春辉,王俊.基于Web数据挖掘技术的企业网站客户忠诚度提升模型研究[J].图书情报工作,2009,53(14):138-142. |
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| 作者姓名： | 谭春辉 王俊 |
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| 作者单位： | 华中师范大学 |
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| 摘 要： | 简述Web数据挖掘技术是提升网站客户忠诚度的关键技术;构建基于Web数据挖掘的网站客户忠诚度模型,对建立在Web数据挖掘基础上的网站客户忠诚度提升模型运行的基本流程、模式识别的技术方法、提升模型的主要应用、模型运行的注意事项等进行深入分析。
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| 关 键 词： | E忠诚 客户忠诚度 Web数据挖掘 企业网站 |
| 收稿时间： | 2009-01-09 |
| 修稿时间： | 2009-04-23 |
Research on the Improvement Model of Enterprise's Website Customer Loyalty Based on Web Mining |
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| Tan Chunhui,Wang Jun.Research on the Improvement Model of Enterprise's Website Customer Loyalty Based on Web Mining[J].Library and Information Service,2009,53(14):138-142. |
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| Authors: | Tan Chunhui Wang Jun |
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| Institution: | Department of Information Management, Huazhong Normal University, |
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| Abstract: | The Web mining is the key technology on improving the website customer loyalty.The paper constructes website customer loyalty promoting model based on Web mining, carries on thorough analysis on the website customer loyalty promoting mode based on Web mining, including: the basic procedure of the model, technologies and methods of model discernment, the main applications of the model, the points for attention of the model. |
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| Keywords: | e-loyalty customer loyalty web mining enterprise website |
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