| 对我国企业绿色营销问题的探析 |
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| 引用本文： | 金开好.对我国企业绿色营销问题的探析[J].安徽师范大学学报(人文社会科学版),2001,29(2):209-213,219. |
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| 作者姓名： | 金开好 |
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| 作者单位： | 安徽师范大学经济法政学院, |
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| 基金项目： | 安徽省教育厅社会科学基金;98100137; |
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| 摘 要： | 随着人类环保意识日益增强，绿色营销已成为21世纪世界市场的主潮流，为适应国际绿色浪潮，应分析制约我国企业绿色营销发展的因素，采取有力措施，积极推进绿色营销。
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| 关 键 词： | 绿色营销 绿色消费 产业结构调整 绿色技术 中国 企业 绿色产品 绿色意识 绿色市场体系 环保产业 |
| 文章编号： | 1001-2435(2001)02-0209-06 |
On the green marketing of enterprises in our country |
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| JIN Kai-hao.On the green marketing of enterprises in our country[J].Journal of Anhui Normal University(Humanities and Social Sciences),2001,29(2):209-213,219. |
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| Authors: | JIN Kai-hao |
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| Abstract: | With the gradual realization of the importance of environmental protection, green marketing has been the mainstream of the 21st century world market. In order to fit in with this green tide, it is necessary to analyze factors restricting the development of green marketing of enterprises in our country and take strong and effective measures to promote green marketing. |
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| Keywords: | green marketing green consumption the adjustment of the industrial structure green technology |
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