对上海F1大奖赛经营状况的分析与思考

运用文献资料、逻辑分析等方法对上海F1大奖赛经营状况进行了分析研究,上海F1大奖赛主要经营策略包括:打造世界顶级赛车场地;结盟媒体联手宣传推广赛事;多方协作做好交通组织工作;完善医疗急救保障系统;做好安全保卫工作;营造赛场娱乐气氛;做好门票定价和销售工作。从上海赛车场公司收益、关联产业的收益、上海市的总体收益三角度对上海大奖赛的经营效果进行了评价,希望通过对上海大奖赛经营状况的研究,能为今后F1上海站赛事经营提供参考,也能为我国的竞赛表演业健康发展起到借鉴作用。

Analysis and Thought on Management Actuality of F1 Match in Shanghai

With documentary data and logic analysis,the author analyzes the managing situation of F1 grand prix match in Shanghai,and the result shows that Shanghai match includes several main managing tactics: to forge the world grand automobile race lot;to propagate the race with media company;to organize traffic problem cooperating with many different departments;to better the medical emergency treatment system;to better the safety system;to build the entertaining atmosphere;to do ticket booking and sale work better.The author evaluates the result of management in Shanghai F1 match from three angles: Shanghai automobile race lot company income,the related industry income,and the overall income of Shanghai,hopes that the article can provide references for the future management of F1 match in Shanghai,and play a role for the healthy development of the contest performance industry of our country through the research of this match.