| 企业社会文化营销的可行性分析 |
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| 引用本文： | 丁战,于海钢.企业社会文化营销的可行性分析[J].沈阳教育学院学报,2006,8(3):146-148. |
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| 作者姓名： | 丁战 于海钢 |
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| 作者单位： | 东北大学,工商管理学院,辽宁,沈阳,110004 |
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| 摘 要： | 国内企业竞争环境的变化促使其寻求新的竞争策略和经营方式的创新，全球化背景下的本土文化的导入成为企业产品培育竞争力的新手段。为此，对消费者与企业之间关系，社会文化对消费者的作用以及社会文化策略在营销中的运用进行了探讨。
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| 关 键 词： | 文化营销 消费者 竞争策略 全球化 |
| 文章编号： | 1008-3863（2006）03-0146-03 |
| 收稿时间： | 2006-06-23 |
| 修稿时间： | 2006年6月23日 |
The Feasibility Analysis of the Marketing of Social Culture in Corporations |
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| DING Zhan,YU Hai-gang.The Feasibility Analysis of the Marketing of Social Culture in Corporations[J].Journal of Shenyang College of Education,2006,8(3):146-148. |
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| Authors: | DING Zhan YU Hai-gang |
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| Abstract: | The diversification of competitive environment in domestic corporations urges the corporations to search for new competitive strategy and the innovation of operative mode.The induction of domestic culture in the background of globalization has become the new means for the corporations'product cultivates their competitiveness.The exercise of this strategy,either its success or its failure,is decided by many factors.This article discusses this question simply and easily. |
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| Keywords: | cultural marketing consumer competitive strategy globalization |
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