济南会展业发展现状研究及前景展望

目前发展会展经济是提高城市地位,展示城市形象的重要举措。笔者通过对济南会展业现状的深入调研,发现济南会展业在软件和硬件方面具备了一系列有利的条件,已经进入了快速发展时期。但是,在发展中也出现了一些问题,如在市场运作、专业化队伍建设以及行业协会支持等方面;如不尽快消除,济南会展业将失去腾飞的机遇。为了促使济南会展业快速而又健康地发展,笔者在对国内外会展业发展现状对照研究的基础上,提出了发展济南会展业的建议与构想,并对其发展前景进行展望。

Research and Prospect of the Development of Exhibition Industry in Jinan

The development of MICE is to improve the economic status of the city,which is an important measure to show the image of the city.Through the research of the status of the exhibition industry in Jinan,the author found that the exhibition industry in Jinan,software and hardware with a series of favorable conditions,has entered a rapid development period.However,there have been some development problems,such as in the operation of the market,professional and industry associations to support team building.If t...