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Business reputation potential |
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| Authors: | A N Raikov |
| Abstract: | The technologies for image, reputation, corporate semantics and analytics in the management of firms and companies are evaluated; intellectual analytical technologies for the reproduction and accumulation of reputation capital are examined. |
| Keywords: | brand image reputation intellectual technologies support development analytics information support |
| 本文献已被 SpringerLink 等数据库收录！ | |