| 论体育广告 |
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| 引用本文： | 王龙飞.论体育广告[J].安徽体育科技,2005,26(1):67-69. |
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| 作者姓名： | 王龙飞 |
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| 作者单位： | 东南大学体育系,江苏,南京,210096 |
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| 摘 要： | 以体育广告的特点、功能、形式，结合我们国情和借鉴国外同类项目成功运作经验的基础上，指出了我国体育广告业所存在的问题及今后发展的方向。
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| 关 键 词： | 体育广告 同类项 方向 中国 特点 形式 国外 项目成功 运作 国情 |
Recent and Future Developing Situations Of Chinese Sport Advertisement |
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| Wang Longfei.Recent and Future Developing Situations Of Chinese Sport Advertisement[J].Journal of Anhui Sports Science,2005,26(1):67-69. |
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| Authors: | Wang Longfei |
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| Abstract: | The paper discusses the characteristics, functions and forms of sport advertisement. Based on the close consideration of the present conditions in China and drawing lessons from foreign countries on their successful experiences in similar events,this paper is to point out the extent problems and development course of the sports advertisement in China. |
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| Keywords: | sport advertisement TV broadcast sport assistance patent |
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