Google Scholar acceptance and use among graduate students: A quantitative study

Adding the external variables of satisfaction and loyalty to Fred Davis' technology acceptance model (TAM), this study examined the extent to which graduate students perceived Google Scholar to be a resource that is useful and easy to use. A survey of 1141 graduate students at the University of Minnesota asked questions exploring their perceptions of Google Scholar as part of their research process. Seventy-five percent of survey participants had used Google Scholar at least once before, and a statistical analysis of the responses found that perceived usefulness, loyalty, and, to a lesser extent, perceived ease of use, were positively and significantly related to the graduate students' intended use of the information resource. This research showed that TAM is an applicable model for predicting graduate student use of Google Scholar, which can help academic librarians seeking to understand graduate student acceptance of new information sources. Additionally, this study provides information about how librarians might best promote Google Scholar and other library resources to graduate students.