O2O模式下国内旅游业的现状与发展趋势探析

O2O电子商务模式作为新兴的商务模式,近年来伴随着移动互联网的迅速发展得到了快速的发展,被认为是电子商务的新型投资领域。而旅游业以携程网、"驴妈妈"等为代表的O2O电子商务先趋者逐渐以"集团化"的形式出现,战胜传统旅游企业的"单打独斗"的局面。基于O2O模式的优势,O2O模式将成为旅游业发展的主流,促使旅游行业中诚信体系的建设,企业联盟的形成,并带来新的盈利模式。

A Probe into the States and Development Trend of China's Tourism under O2O Model

O2O e-commerce model, as a newly-developed commerce model, is known as a new types of investment field due to its rapid development with the mushroom growth of mobile internet over the recent past years. O2 O e-commerce pioneers represented by Ctrip and Lvmama in tourist industry gradually take on new forms of collectivization. The advantages of O2 O model will turn itself into the mainstream of tourism development,facilitate construction of credit system in tourism as well as formation of enterprise alliance, giving birth to profit models.