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从互文性视角看商务广告翻译
引用本文:张玲. 从互文性视角看商务广告翻译[J]. 牡丹江教育学院学报, 2009, 0(6): 51-51
作者姓名:张玲
作者单位:安庆职业技术学院,安徽,安庆,246003
摘    要:互文性理论为诸多人文学科领域提供了新的研究视角,这一理论对商务广告的翻译有着重要的影响和启示意义。本文通过实例分析,探讨了互文性理论在商务广告翻译中的应用价值。

关 键 词:互文性  文本  商务广告  翻译

Business Advertisement Translation from an Intertextual Perspective
ZHANG Ling. Business Advertisement Translation from an Intertextual Perspective[J]. Journal of Mudanjiang College of Education, 2009, 0(6): 51-51
Authors:ZHANG Ling
Affiliation:ZHANG Ling (Anqing Vocational and Technical College, Anqing, Anhui 246003)
Abstract:The theory of intertextuality has provided a new research angle for many fields of humanity research,having an important effect and a special meaning on the business advertisement.Based on the practical cases,the text discusses the applied value of intertextuality in the translation of business advertisement.
Keywords:intertextuality  text  business advertisement  translation
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