| 受众对网络精准广告之态度研究 |
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| 引用本文： | 冯智敏,李丽娜.受众对网络精准广告之态度研究[J].河北师范大学学报(哲学社会科学版),2010,33(1). |
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| 作者姓名： | 冯智敏 李丽娜 |
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| 作者单位： | 西南交通大学,艺术与传播学院,四川,成都610031 |
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| 摘 要： | 精准广告依托于现代信息技术手段,超越传统广告一对多的传播模式,可以实现个性化、一对一的传播体系,不仅使广告信息传播更加精准,受众也更容易获得必要的信息,利于商家开展有效的广告传播。互联网是精准广告的理想平台,网络精准广告也成为网络广告发展的主流趋势,而一对一传播方式的网络精准广告效果很值得关注。
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| 关 键 词： | 精准广告 QQ广告 富媒体广告 广告效果 |
An attitudinal study of the internet precision advertisements |
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| FENG Zhi-min,LI Li-na.An attitudinal study of the internet precision advertisements[J].Journal of Hebei Normal University(Philosophy and Social Science),2010,33(1). |
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| Authors: | FENG Zhi-min LI Li-na |
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| Institution: | School of Art and Communications;Southwest Jiaotong University;Chengdu;Sichuan 610031;China |
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| Abstract: | Modern information technology enables precison advertisements to be superior to the traditional general-targeted advertisements,and thus the individualized specific-targeted communication is realized.This ideal trend is satisfactory to both potential consumers and businesses.Internet is the starting point. |
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| Keywords: | precision advertisement QQ advertisement rich-media advertisement effect |
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