Entrepreneurship,Innovation, and Quality: The Successful Strategy of a Newly Established Institution: The Example of Wy sza Szko ^ a Biznesu-National Louis University in Nowy Sacz

The success of the Polish private tertiary-level business school, Wy sza Szko ^ a Biznesu-National Louis University (WSB-NLU) in Nowy Sacz, is discussed and analyzed. The reasons for the success of this institution in filling a niche are underlined. While, at the start, the institution was designed as one that would meet local educational needs in a specialized field, it has evolved and has taken on national and even international importance. Most of the institutional success is attributed to the drive and entrepreneurial spirit of the Rector. WSB-NLU is a positive example of education and business enterprise, flexibility, and effectiveness in gaining competitive advantage.