香港凤凰卫视实现跨国传播的启示

若干年来 ,炎黄子孙无不希望中国人、用中国话、从中国人的视角制作的电视节目能传播到世界各地的华人社区。 1996年在香港创建的凤凰卫视 ,经过 6年的悉心开拓 ,已建成了中文台、资讯台、欧洲台、美洲台、电影台 5个频道 ,覆盖了亚洲、美洲、欧洲、大洋洲、非洲的 80多个国家和地区。这一可喜现象令人感到 ,实现上述梦想的日子已经不再遥远。凤凰卫视为什么能在短短 6年取得如此骄人的成就 ?他们的经验对我们有什么启示 ?本文探讨和回答了上述问题

Enlightenment from transnational communication practices of Phoenix Satellite Television

Chinese people have for years expected that they could see in every corner of community in the world where Chinese people live the TV programs made by Chinese people,in Chinese language and from the angle of view of Chinese people.Phoenix,established in Hong Kong in 1996,has created five channels including Chinese language,information,Europe,America and film,covering more than 80 countries and regions.Why has Phoenix achieved such results in just six years? What experiences should we draw from it? The article answers such questions.