探究我国现代体育产业发展与经营战略

运用经济学原理,通过文献资料调研、专家咨询、资料整理、对比分析法,对我国体育产业近几年在发展中存在的问题及我国体育产业与西方发达国家体育产业做了对比,找出差距并提出了适合中国国情的观点———利用奥运金牌之优势,加强核心体育产业建设;提高其竞争力,优化体育产业的资源配置,拓宽体育产业的投资融资渠道,加强体育产业法制建设,以期获得体育产业在经济全球化中的竞争优势。

Research on Sports Industry Development and Management Tactic of Our Modern Times in China

Through using the principle of economics,the method of literature investigation expert of consultation,coordination of data and comparative study,this paper analyzed our sports industry ateconomic market development of some questions the recent past and our sports industry ateconomic market comparing with western and finding out difference.In order to change this situation,China should base on it's situation,utilize the advantage of Olympic gold medal,strengthen the support to key sports;optimize the resource allocation of sports industry;rationally develop the strategy of gold medal industry;improve competitive advantage of sports industry in economic globalization;expand the way of investment and financing;strengthen the construction of the legal system.The main purpose is to obtain competitive advantage of sports industry in economic globalization.