广东省经济欠发达地区女性休闲体育消费状况分析

通过文献资料、问卷调查等研究方法,对粤东、粤西和粤北等广东省经济欠发达地区女性参与休闲体育活动的消费心理、行为、意识等进行分析。针对该地区女性休闲体育消费水平较低的现状,指出:优先发展娱乐性、参与性强,活动范围小,易开展且花费少的活动项目;重点开发中低档体育消费市场;刺激体育旅游消费等。

Analysis of Leisure Sports Consumer Condition of Females in Economically Insufficiently Developed Areas of Guangdong Province

The methods of literature,questionnaire etc.were used to analyze the consumer psychology,behavior,consciousness etc. of the females,who lived in such economically insufficiently developed areas of Guangdong province as the eastern western, northern Guangdong and so on,to participate in leisure sports activities.According to the status quo of their lower level of the consumption in leisure sport,it pointed out that it's necessary to give priority to the development of sports activities with strong entertaining nature and participant nature and small activity scale, easy to develop and with lower expense;lay stress on the development of middle and low level of consumer markets; stimulate sports tourism consumer and so forth.