| 运用网络营销提高企业效益 |
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| 引用本文： | 李琴. 运用网络营销提高企业效益[J]. 闽西职业技术学院学报, 2006, 8(1): 52-54 |
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| 作者姓名： | 李琴 |
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| 作者单位： | 厦门大学,经济学院,福建,厦门,361005 |
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| 摘 要： | 网络营销的发展将给企业带来效益优势,为此,企业要积极搭建网络营销平台,充分利用网络营销优势来有效服务顾客,降低企业成本,提高市场占有率,最终实现企业效益的提高。
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| 关 键 词： | 网络营销 企业效益 |
| 文章编号： | 1673-4823(2006)01-0052-03 |
| 收稿时间： | 2005-09-20 |
| 修稿时间： | 2005-09-20 |
To improve benefit of enterprises by using the internet marketing |
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| LI Qin. To improve benefit of enterprises by using the internet marketing[J]. Journal of Minxi Vocational and Technival College, 2006, 8(1): 52-54 |
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| Authors: | LI Qin |
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| Affiliation: | Economy Research Institute of Xiamen University, Xiamen, Fujian, 361005, China |
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| Abstract: | The development of network marketing will take a profitable advantage to the enterprise in the future.Therefore,an enterprise should build a network marketing platform actively.By making full use of the advantage,the enterprise can serve the clients efficiently,reduce production cost,increase market share,and finally realize the improvement of the performance of enterprises. |
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| Keywords: | internet marketing benefit of enterprises |
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