| 论消费者心理的差异性及对广告的心理种类 |
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| 引用本文： | 王桂宏.论消费者心理的差异性及对广告的心理种类[J].广播电视大学学报,2001(4):54-55,58. |
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| 作者姓名： | 王桂宏 |
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| 作者单位： | 连云港广播电视大学,江苏,连云港,222006 |
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| 摘 要： | 消费者心理的差异性受民族、地区、文化教育水平、收入水平、生活方式和社会习俗的影响，制作广告必须统筹考虑这些众多的因素，消费者对广告的心理种类是多样的，既考虑品牌、质量、价格，又涵盖款式功能、艺术趣味、名人效应。
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| 关 键 词： | 消费者心理 差异性 品牌 质量 价格 广告 心理种类 名人效应 |
| 文章编号： | 1008-0597(2001)04-0054-02 |
On Consumers' Psychological Diversity and Variety Towards Adversing |
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| WANG Gui-hong.On Consumers'''' Psychological Diversity and Variety Towards Adversing[J].Journal of TV University(Philosophy & Social Sciences),2001(4):54-55,58. |
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| Authors: | WANG Gui-hong |
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| Abstract: | The consumers' psychological diversity is caused by nationalities, regions, degrees of education and culture, levels of income, life styles and social customs, which should be considered wholly in the course of making advertising. The consumers' psychology towards advertising are varied in terms of brands, quality, prices, and functions of styles, artistic interests, effects of eminent persons. |
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| Keywords: | Consumers' psychology Diversity Brands Quality Prices |
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