| 试论买方市场下企业经营对策的选择 |
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| 引用本文： | 刘文蓉,李英.试论买方市场下企业经营对策的选择[J].贵阳金筑大学学报,2002(4). |
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| 作者姓名： | 刘文蓉 李英 |
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| 作者单位： | 贵阳市财经学校 贵州贵阳 550004 |
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| 摘 要： | 改革开放以来,我国已形成了买方市场。买方市场对企业的生产经营产生了严重影响。面对买方市场,企业必须充分认识市场影响,转变营销观念,采取相应的营销对策,才能在市场竞争中立于不败之地。
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| 关 键 词： | 买方市场 竞争 经营对策 技术创新 |
Choosing Enterprise's Managing strategy under a Buyer's Market |
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| Liu Wenrong.Choosing Enterprise''''s Managing strategy under a Buyer''''s Market[J].Journal of Jinzhu University of Guiyang,2002(4). |
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| Authors: | Liu Wenrong |
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| Abstract: | Since China' s reform and opening to the outside world, a buyer's market has taken shape in our country,'which has a serious effect on enterprises' production and management. Facing such a market, an enterprise has to understand market's effects and change its management conception, taking corresponding strategy to place itself in an unassailable position. |
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| Keywords: | a buyer's market competition management strategy technique reform |
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