| 大连市经营性体育健身俱乐部消费者行为特征研究 |
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| 引用本文： | 刘丽娜. 大连市经营性体育健身俱乐部消费者行为特征研究[J]. 吉林体育学院学报, 2009, 25(2): 145-146 |
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| 作者姓名： | 刘丽娜 |
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| 作者单位： | 辽宁师范大学体育学院,辽宁大连,116029 |
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| 摘 要： | 以大连市经营性体育健身俱乐部的健身消费者为调查对象,对他们的消费行为特征进行研究,选取其中的几项指标研究消费者在不同社会背景下的差异性,为健身俱乐部的经营管理者提供高质量服务和营销策略提供参考依据。
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| 关 键 词： | 大连市 经营性体育健身俱乐部 消费者行为特征 |
Characteristics of Consumer Behavior of the Management Fitness and Health Club in Dalian |
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| Liu Lina. Characteristics of Consumer Behavior of the Management Fitness and Health Club in Dalian[J]. Journal of Jilin Institute of Physical Education, 2009, 25(2): 145-146 |
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| Authors: | Liu Lina |
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| Affiliation: | Institute of Physical Education;Liaoning Normal University;Dalian;116029;Liaoning;China |
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| Abstract: | The fitness consumers in the Dalian clubs are surveyed.It aims to study their behavior characteristics,including individual characteristics,fitness time and movement project,so as to provide the fitness club owners with information to distinguish the differences under the various social background.The result of this research may provide the club managers with reference on high quality services and marketing strategies. |
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| Keywords: | Dalian city the management fitness and health club consumer behavior characteristics |
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