当代文化的众声喧哗——浪漫伦理与现代消费主义精神

本文为英国社会学家柯林.坎贝尔《浪漫主义伦理与现代消费主义精神》的导论部分。此书从标题到研究思路沿袭了韦伯的《新教伦理与资本主义精神》,通过对18世纪英国工业革命时期伴随而来的消费革命的梳理与分析,探寻现代消费主义的起源,试图将文学浪漫主义与现代工业社会的“获取与花费”相联接。通过对文学、历史、社会学、经济学等学科的例证,坎贝尔提出现代社会消费主义的特征不仅源于工业资本主义的市场力量,也与获取快感和白日梦的浪漫艺术相关。此书是西方消费文化研究的经典作品,也是研究消费文化的必读书目。此书在消费文化研究、大众文化研究等领域影响深远。在导论一节中,作者主要介绍了研究的方法、方法论及其思路形成过程。

Romantic Ethnic and Modern Consumerism Spirit

This paper is an introduction to English sociologist Colin Campbell's book Romantic Ethnic and Modern Consumerism Spirit.The book followed Weber's Protestant Ethnic and Capitalism Spirit from its title to its idea.Based on analysis of the consumer revolution accompanied with industrial revolution,the arthur explored the origin of the modern consumerism,endeavord to articulate the Romanism in literature with the"Gain and Spend"of modern industrial society.With evidences in literature,history,sociology and economics,Campbell argued that the modern consumerism rise not only with the market force of industrial capitalism but of the gain of pleasure and the romantic art of daydreaming.This book had a fundamental influence on consumer studies and popular cultural studies.In the introduction,the arthur introduced his research method and methodology and the way in which the arguments developed.