| 传播学视域下网络流行语的广告运用价值及策略研究 |
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| 引用本文： | 孙雅妮. 传播学视域下网络流行语的广告运用价值及策略研究[J]. 太原大学学报, 2014, 0(1): 119-123,127 |
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| 作者姓名： | 孙雅妮 |
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| 作者单位： | 太原学院应用艺术系,山西太原030032 |
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| 摘 要： | 网络流行语具有先天的广告传播特性,其转变为广告之后也有比较理想的认知度、记忆度和认可度,所以运用网络流行语做广告不仅是可能的,而且是可行的。为了在网络流行语的广告运用中最大程度发挥网络流行语的自身优势,规避其可能带来的负面影响,网络流行语的广告运用过程要讲究策略和技巧。
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| 关 键 词： | 网络流行语 广告运用价值 广告传播特性 |
Value and Strategy of Application of Network Popular Language in Advertisements under View of Communication |
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| SUN Ya-ni. Value and Strategy of Application of Network Popular Language in Advertisements under View of Communication[J]. Journal of Taiyuan University, 2014, 0(1): 119-123,127 |
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| Authors: | SUN Ya-ni |
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| Affiliation: | SUN Ya-ni ( Department of Applied Art, Taiyuan College, Taiyuan 030032, China) |
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| Abstract: | The popular language of network has inherent advertising and communication characteristics. When it is changed into adver- tisement, it still has the ideal recognition, memory and acceptance. So it is not only possible but also feasible to use the popular lan- guage of network in advertisements. In order to exert the advantages of the network language in the highest degree and avoid the nega- tive effects it may bring, we must adopt some strategies and skills in the application of the network popular language in advertisements. |
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| Keywords: | network popular language value of applying advertisement advertising and communicating characteristics |
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