| 保山西庄文化旅游产业开发的优势与战略 |
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| 引用本文： | 魏国彬.保山西庄文化旅游产业开发的优势与战略[J].保山师专学报,2010,29(1):57-62. |
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| 作者姓名： | 魏国彬 |
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| 作者单位： | 保山学院,中文系,云南,保山,678000 |
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| 基金项目： | 保山市科技计划项目的阶段性研究成果(项目编号:BSKJ2008-14) |
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| 摘 要： | 保山西庄文化旅游产业开发的资源优势主要体现为文化资源的多样性、宗教文化的影响力和文化生态的特殊性。保山西庄景点应该积极优化组合文化旅游资源，努力推行景点开发、市场开发和品牌建设三大战略，逐步提升其市场竞争力。
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| 关 键 词： | 保山西庄 文化旅游产业开发 资源优势 开发战略 |
On Tourism Development in Xizhong Baoshan |
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| Wei Guobin.On Tourism Development in Xizhong Baoshan[J].Journal of Baoshan Teachers' College,2010,29(1):57-62. |
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| Authors: | Wei Guobin |
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| Institution: | Chinese Dept.Baoshan College;Baoshan;Yunnan 678000 |
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| Abstract: | Baoshan Xizhong tourism resources include cultural diversity,religious impact and the specialty of cultural ecology.More work should be done to optimize cultural tourism resources,to open more competitive tourist attractions and to market its products. |
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| Keywords: | Baoshan Xizhong cultural tourism development resources strategy |
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