Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems |
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Institution: | 1. Department of Neuroscience, Imaging and Clinical Neuroscience, University “G. d''Annunzio” of Chieti – Pescara, Chieti, Italy;2. Department of Psychiatry & Behavioral Neuroscience, University of Chicago, Chicago, IL, USA;3. Department of Pharmacy, Pharmacology, Clinical Science, University of Hertfordshire, Herts, UK;1. Department of Psychology, International University of Sarajevo, Sarajevo, Bosnia and Herzegovina;2. Department of Psychiatry, Near East University Faculty of Medicine, Nicosia, Turkish Republic of Northern Cyprus;1. Faculty of Economics and Business, Complutense University of Madrid, Spain;2. School of Management and Marketing, Westminster Business School, University of Westminster (London, UK) |
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Abstract: | This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based research methodology was used, and the impacts of BAS and BIS on Information Systems Continuance are examined. The results show that reward responsiveness has the most significant effect on user satisfaction and continuance intention. Fun-seeking plays an essential role in continuance intention; however, it does not significantly affect satisfaction, as drive does not affect either satisfaction or continuance intention. BIS has a significant and negative effect on individual satisfaction, but no effects were found related to continuance intention. The findings of this study improve the understanding of the differences between these motivations related to Information Systems Continuance. Significant practical implications that gamified mobile application developers can adopt are proposed. |
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Keywords: | Behavioral inhibition system Behavioral activation system Information systems continuance Mobile applications Gamification |
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