|
|||||
|
|
Spanning from diagnosticity to serendipity: An empirical investigation of consumer responses to product presentation |
|
| Institution: | 1. Research Center for Advanced Science and Technology, The University of Tokyo, Japan;2. Department of Technology Management for Innovation, The University of Tokyo, Japan;3. Research Institute of Economy, Trade, and Industry (RIETI), Japan;1. University of Ljubljana, School of Economics and Business, Kardeljeva plo??ad 17, 1000 Ljubljana, Slovenia;2. NEOMA Business School, 1 Rue du Maréchal Juin, 76130 Mont-Saint-Aignan, France;1. School of Business, Beijing Technology and Business University, 33 Fucheng Street, Beijing 100048, China;2. School of Business, National University of Singapore, Mochtar Riady Building, BIZ 1 #8-75, 15 Kent Ridge Drive, 119245, Singapore;1. College of Management and Economics, Tianjin University, Tianjin 300072, PR China;2. School of Management, Huazhong University of Science and Technology, Wuhan 430074, PR China |
| Abstract: | This study examines the effects of different product presentation strategies (i.e., alternative- vs. attribute-based) on consumer responses to diagnostic and serendipitous website experiences. Drawing on the accessibility-diagnosticity framework, we propose that different types of information presentation strategies lead consumers to differently evaluate a website as being diagnostic and serendipitous. The findings from three studies suggest that attribute-based presentations effectively increase consumer perceptions of website diagnosticity and serendipity compared with an alternative-based format. Both perceived diagnosticity and serendipity significantly contribute to consumers’ overall satisfaction with a website. Theoretical and practical implications are discussed. |
| Keywords: | Attribute-based presentation Alternative-based presentation Website diagnosticity Website serendipity Perceived substitutability |
| 本文献已被 ScienceDirect 等数据库收录！ | |