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Assimilation of business intelligence: The effect of external pressures and top leaders commitment during pandemic crisis |
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| Affiliation: | 1. School of Management, National Institute of Technology Rourkela, Rourkela, 769008, India;2. Human Resource Management, School of Management, National Institute of Technology Rourkela, Rourkela, 769008, India;1. Department of Business Information & Analytics, Daniels College of Business, University of Denver, 2101 S. University Blvd, Denver, CO, USA;2. Department of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, 35 Broad Street, Atlanta, GA, USA;1. Wright State University, 3640 Colonel Glenn Highway, Dayton, OH, 45435, USA;2. Department of Information Technology and Operations Management, Nanyang Technological University, 50 Nanyang Avenue, Singapore, 639798;1. Smart Media Rep. (SMR), 82 Sangamsan-Ro, Mapo-gu, Seoul 03926, Republic of Korea;2. Graduate School of Information, Yonsei University, 50 Yonsei-Ro, Seodaemun-Gu, Seoul 03722, Republic of Korea;3. Department of Information Systems and Analytics, National University of Singapore, Computing 1, 13 Computing Drive, Singapore 117417, Singapore |
| Abstract: | The business intelligence (BI) has been often touted as a game-changer especially during the pandemic crisis. Although most managers are familiar with BI and agree that, it should be operationalized across their organizations. The BI is not well assimilated throughout adopting organizations. Rooted in institutional and upper echelon theories, this study proposes a theoretical model aimed toward explaining BI assimilation. We surveyed 174 respondents occupying leadership positions from174 auto-components manufacturing firms in India to gather data. The findings suggest that normative and mimetic (but not coercive) factors significantly influence top leader’s commitment to the BI initiatives. We found that the commitment of the top leaders influences the assimilation of BI via acceptance and routinization. Our study is an attempt to address the previous research calls related to BI assimilation. The findings of the study inform the information management scholars via theory-based research on phenomena related to post-adoption BI diffusion during a pandemic crisis. Practitioners can utilize the results of our study to design their policies that help assimilate BI such that forecasted benefits can be fully realized during an uncertain time. |
| Keywords: | Business intelligence Institutional theory Business intelligence assimilation Leadership COVID-19 |
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