| 神话传说与历史文化名城旅游形象策划——以宜宾为例 |
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| 引用本文： | 冯景云. 神话传说与历史文化名城旅游形象策划——以宜宾为例[J]. 宜宾学院学报, 2007, 7(4): 77-79 |
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| 作者姓名： | 冯景云 |
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| 作者单位： | 四川师范,大学旅游学院,成都,610068 |
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| 摘 要： | 神话传说本是一些光怪陆离的虚幻故事,但对于中国众多的历史文化名城而言却潜藏着宝贵的旅游商机。本文以宜宾为例,详细介绍了如何将虚幻的神话传说作为历史文化名城鲜明的旅游形象加以策划,进而现实地转化成极具吸引力的旅游资源的问题,并提出了一些建议。
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| 关 键 词： | 神话传说 历史文化名城 旅游形象策划 宜宾 |
| 文章编号： | 24481157 |
| 修稿时间： | 2006-09-27 |
Mortal''''s Legends and Tourism Image Plan for HCC:Taking Yibin as an Example |
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| FENG Jing-yun. Mortal''''s Legends and Tourism Image Plan for HCC:Taking Yibin as an Example[J]. Journal of Yibin University, 2007, 7(4): 77-79 |
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| Authors: | FENG Jing-yun |
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| Affiliation: | Tourism Institute, Siehuan Normal University, Chengdu, 610068, China |
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| Abstract: | Immotal's legend is originally some bizarre and motley stories of melting unreally,but a potential and valuable business opportunity of tourist industry as to numerous cultural cities of history in China.This text takes Yibin as an example,has recommended in detail how to regard unreal immortal's legend as the cultural distinct travel image of city of history to plan,and then reality is transformed into a question of the extremely attractive tourist resources,and has proposed developing some suggestions of local tour. |
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| Keywords: | Immortal's Legend Historical and Cultural Cities(HCC) Tourism Image Plan Yibin |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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