| 美国广告法规对我国《广告法》修订的启示 |
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| 引用本文： | 阮卫.美国广告法规对我国《广告法》修订的启示[J].新闻界,2008(6):178-180. |
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| 作者姓名： | 阮卫 |
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| 作者单位： | 江汉大学视觉传播研究所,武汉,430056 |
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| 基金项目： | 湖北省教育厅社科规划项目<中外广告法比较研究>研究成果之一
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| 摘 要： | 《中华人民共和国广告法》修改在即，美国广告法规中一些好的做法值得我们借鉴。建立一个被赋予适当权利和明确职责的权威管理机构．在维护消费者利益、促进行业稳步发展的基点上制定明细的法规条款，激励诚实守法者。重罚恶意违法者，应是我们努力的方向。
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| 关 键 词： | 广告法 美国 中国 |
The Enlightenment of the U.S. Advertising Regulations on China's Advertising Amendment |
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| Ruan Wei.The Enlightenment of the U.S. Advertising Regulations on China's Advertising Amendment[J].Press Circles,2008(6):178-180. |
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| Authors: | Ruan Wei |
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| Abstract: | The Advertisement Law of the People's Republic of China will be amended imminently.Some Good prac-tices in the U.S.advertising regulations are worth using for reference.The establishment of a appropriately empowered and clear responsible management authority.Setting up definite laws and regulations on a basis of Safeguard the interests of consumers and Promoting the steady development of industry.Incentiving the honest and law -abiding citizens,severely punishing the malicious offenders,these should be the directions of our efforts. |
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| Keywords: | advertising law United States China |
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