有关亲子游产品及其开发的几点思考

亲子游是当前民间较为流行,但旅游业界尤其是旅游理论研究方面较为滞后的一种独特的旅游形式,其发展空间巨大。该论文首先探讨了亲子游的内涵及产生的背景,介绍了目前亲子游产品的组织形式,并以孩子作为亲子游市场开发的切入点,将亲子游产品分为四个阶段,即婴幼儿亲子游阶段、学前期亲子游阶段、儿童亲子游阶段及青春期亲子游阶段,并分析了不同阶段亲子游产品的需求特点。在此基础上,相比较于国外亲子游产品的开发,探讨了我国亲子游产品开发中存在的问题,最后从旅行社经营的角度,对亲子游产品的开发提出了一定的建议。

Some studies on parent-child tour products and its development

Parent-Child tour has been developed rapidly,but only a few researchers study on it.Firstly,this paper probes into the concept of parent-child tour and the background of its development,and then the organization forms of parent-child tour are analyzed.Based on the children＇s different demands,the paper divides the parent-child tour products into four stages,and then discusses the separate features of each stage.Secondly,compared with the development abroad,the problems of domestic parent-child tour products are analyzed.Lastly,from the angle of the management of travel agency,the author proposes some suggestions of how to design the applicable products of parent-child tour.