Abstract: | This paper reports on a preliminary investigation on a small scale of the way the schools programme ‘Look and Read’ is used and evaluated both by teachers and pupils. The research was carried out among a small group of primary schools in an outer London Borough and began by eliciting responses from individual teachers concerning their use and attitudes towards the programme. A more detailed comparison was then made between two schools; first in their use of ‘Look and Read’ and secondly amongst children themselves in an attempt to assess the impact of the programme. The paper concludes that although the programme has the potential for enhancing children's reading development, this potential is not being fully realised and teachers need to be more aware of educational TV as a valuable learning resource. |