"博客"对社会文化及其传播模式的影响

近年来,“博客”对社会文化产生了深刻影响,对传统媒体形成了“颠覆性”冲击;已经成为政治活动的强劲工具,引领着网络新时代的到来。从传播学角度看,“博客”具有传播主体的普遍化、传播模式的革命性变革、受众决定传播内容等特点。海量信息,链接无极限,“未经编辑”的声音等特性,既是“博客”成功的关键,也成为制约其发展的因素。“博客”要顺利发展,还必须解决好“博客”的商业价值问题和“博客”的公信力等问题。

Blog:The Influence on Modern Times and Communication Model

In six or seven years,'Blog'already becomes an important interflow tool and has huge influence on our society.It brings shock to traditional media,makes itself a tool for political affairs,and leads a net new era.'Blog' displays the features of the individualization of the media object,the change in communication model and receiver-decided content,whereas,there exist restraints factors such as information overflow,lack in supervision as well.In the author's view,the solution to the problem of the commercial value of 'Blog' and its public trust will ensure its smooth development.