| 《辽沈晚报》足球新闻报道的特点与制胜策略——以2006年世界杯足球赛报道为例 |
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| 引用本文： | 孙男,李芳,李维国.《辽沈晚报》足球新闻报道的特点与制胜策略——以2006年世界杯足球赛报道为例[J].沈阳教育学院学报,2008,10(2):28-31. |
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| 作者姓名： | 孙男 李芳 李维国 |
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| 作者单位： | 沈阳体育学院,人文科学系,辽宁,沈阳,110102 |
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| 摘 要： | 运用文献资料、逻辑分析、专家访谈等研究方法，通过对《辽沈晚报》2006年德国世界杯足球赛报道的归纳和分析，得出《辽沈晚报》足球新闻报道的特点：编辑策划凸显个性；深度报道彰显实力；客观报道含而不露；贴近受众立足本土。并从进一步提升专业性与权威性、加强娱乐休闲性、走国际化创新之路、提高从业人员的综合素质等几方面，提出该报在激烈的媒体竞争中的制胜策略。
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| 关 键 词： | 辽沈晚报 世界杯足球赛 新闻报道 特点 制胜策略 |
| 文章编号： | 1008-3863(2008)02-0028-04 |
| 修稿时间： | 2007年10月20 |
Features and Winning Strategies of Liaoshen Evening's Football News Report Illustrated Through the Reporting of 2006 FIFA World Cup |
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| SHUN Nan,LI Fang,LI Wei-guo.Features and Winning Strategies of Liaoshen Evening's Football News Report Illustrated Through the Reporting of 2006 FIFA World Cup[J].Journal of Shenyang College of Education,2008,10(2):28-31. |
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| Authors: | SHUN Nan LI Fang LI Wei-guo |
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| Institution: | (Humanities Department, Shenyang Sport University, Shenyang 110102, China) |
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| Abstract: | The.features of Liaoshen Evening＇s football news report concluded from the methods of literature, logical analysis, expert interviews and so on are： unique in editing; strong in in-depth reporting; objective in reporting and reader-friendly. The strategies for Liaoshen Evening to adopt to win out in the fierce competition of media are put forward： to improve its professionalness and authoritativeness; to reinforce its entertaining function; to internationalize it and to improve the comprehensive qualities of its working staff. |
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| Keywords: | news report FIFA World Cup Liaoshen Evening feature winning strategy |
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