| 美国"播出季"概念的中国本土化实践与改造 |
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| 引用本文： | 陈虹.美国"播出季"概念的中国本土化实践与改造[J].新闻界,2008(5):104-107. |
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| 作者姓名： | 陈虹 |
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| 作者单位： | 华东师范大学传播学院,上海,400000 |
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| 摘 要： | “播出季”是一种源自美国的电视频道运营创新方法。本文结合我国的实际情况，从理论和实践两方面，阐述了我国本土“播出季”的探索和发展情况，并对其发展对策提出一些看法。
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| 关 键 词： | 播出季 季播编排 |
On the Practice and Modification of the Localization of "TV Season" in China |
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| Chen Hong.On the Practice and Modification of the Localization of "TV Season" in China[J].Press Circles,2008(5):104-107. |
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| Authors: | Chen Hong |
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| Abstract: | "TV Season" is an innovative television channels operating methods which originated from the United States.Based on the reality of our country,from both theory and practice,this paper illustrates the exploration and development of China's local "TV Season",and makes some comments about their development countermeasures. |
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| Keywords: | TV Season programming by season |
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