| 论“排比”在电视广告中的运用 |
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| 引用本文： | 马孟丽.论“排比”在电视广告中的运用[J].蒙自师范高等专科学校学报,2004,2(1):47-51. |
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| 作者姓名： | 马孟丽 |
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| 作者单位： | 红河学院党委宣传部,云南蒙自661100 |
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| 摘 要： | 从"广义修辞学"的角度看,"排比"在电视广告的各方面发挥着举足轻重的作用。"排比"的运用可使电视广告更具表现力,使电视广告最大限度地述诸观众的感官,以达到有效传播的目的。
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| 关 键 词： | 排比 电视广告 画面 情节 广告语 |
| 文章编号： | 1008-9128(2003)02-0047-05 |
| 修稿时间： | 2003年9月4日 |
Discussion on the Exertion of "Parallelism" in Television Advertisement |
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| MA Meng-li.Discussion on the Exertion of "Parallelism" in Television Advertisement[J].Journal of Mengzi Teachers' College,2004,2(1):47-51. |
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| Authors: | MA Meng-li |
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| Abstract: | Parallelism" holds the balance in each aspect of television advertisement from the point of view of "generalized rhetoric". "Parallelism" may make television advertisement more expressive, make television advertisement transmit the information to the sense organs of audience as most as possible and reach the purpose of effective spread. |
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| Keywords: | parallelism television advertisement frame scenario advertising language |
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