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传统文化快餐化的受众动因——以"于丹现象"中受众的接受行为为例
引用本文:樊昌志.传统文化快餐化的受众动因——以"于丹现象"中受众的接受行为为例[J].新闻界,2008(3):70-71.
作者姓名:樊昌志
作者单位:复旦大学新闻学院,上海,200433
摘    要:本文以"于丹现象"中受众的接受行为为例,分析了传统文化快餐化的受众动因。

关 键 词:传统文化  快餐化  受众

On the Audience's Reasons for the Simplization and Popularization of the Traditional Culture——Taking the Audience's Acception Behavior in the Yudang Phenomenon for Example
Fan Changzhi.On the Audience''''s Reasons for the Simplization and Popularization of the Traditional Culture——Taking the Audience''''s Acception Behavior in the Yudang Phenomenon for Example[J].Press Circles,2008(3):70-71.
Authors:Fan Changzhi
Abstract:The paper takes the audience's acception behavior in the Yudang phenomenon for example,and analyzes the reasons for the Simplization and popularization of the traditional culture.
Keywords:traditional culture the simplization and popularization audience
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